What we look for
A specific customer problem, evidence that it matters, direct access to the market, a committed decision-maker, and a realistic way for the product to generate value.
Problem evidence · Market access · Founder commitmentWe selectively partner with businesses that have real market insight and a credible path to customers, building the initial digital product without an upfront development fee in exchange for an agreed stake or revenue share.
Our perspective
Venture application
Describe the customer problem, current traction, how you reach the market, who is committed to the business, and what you believe the first product must prove.
A specific customer problem, evidence that it matters, direct access to the market, a committed decision-maker, and a realistic way for the product to generate value.
Problem evidence · Market access · Founder commitmentProduct framing, technical discovery, UX, architecture, engineering, launch preparation, and an agreed period of technical ownership for the validated first product.
Product · Design · Engineering · LaunchInstead of an upfront development fee, we agree a defined equity position, revenue share, or hybrid structure based on scope, risk, existing traction, and each party’s ongoing responsibility.
No upfront development fee · Negotiated participation · Written agreementIndustry expertise, customer discovery, sales, operations, legal compliance, subject-matter decisions, and the time required to validate and operate the business.
Customers · Commercial ownership · OperationsApplication, evidence review, founder conversation, focused discovery, commercial and legal due diligence, then a written decision. Only a small number of opportunities can be accepted.
Apply · Validate · Structure · DecideScope, milestones, intellectual property, decision rights, external costs, exit conditions, equity or revenue terms, and post-launch responsibilities are documented and signed.
Transparent terms · Shared risk · No hidden commitmentNext step
A polished pitch deck is optional. Direct customer knowledge and a credible path to validation matter more.
Discuss your situation